IAB Australia members access the course for free. To access your code, visit the IAB events discounts page by logging into the IAB Australia website. Once you've copied the code return to the enrollment page and select the button on the left. .
2 hours of learning (including short quizzes)
1-1. course introduction video
1-2. iab's foundations of retail media
1-3. course downloads
1-4. tell us why you are taking this course
1-5. defining retail media video
1-6. end of session quiz
2-1. welcome to historical context
2-2. historical context video
2-3. end of session quiz
3-1. introduction to the retail media ecosystem
3-2. ecosystem video
3-3. end of session 3 quiz
4-1. introduction to formats
4-2. types and formats video
4-3. case studies
4-4. end of session 4 quiz
5-1. introduction to targeting capabilities in retail media
5-2. targeting capabilities video
5-3. end of session 5 quiz
6-1. introduction to use of data in retail media
6-2. data clean room video
6-3. end of session 6 quiz
7-1. Introduction to retail media value chain
7-2. retail media programmatic value chain video
7-3. end of session 7 quiz
8-1. introduction to future trends (part 1)
8-2. Future Trends (part1)
8-3. end of session 8 quiz
9-1. introduction to future trends (part 2)
9-2. future trends (part 2)
9-3. end of session 9 quiz
10-1. welcome to the wrap up
10-2. wrap up video
11-1. end of course survey
11-2. keep your study journey going!
