Course curriculum

  • 1

    01. Course introduction

    • 01. iab's programmatic digital out of home (pDOOH)

    • 01. tell us why you are taking this course

    • 01. course introduction video

    • 01. course downloads
  • 2

    02. Introduction to pDOOH

    • 02. introduction to pDOOH

    • 02. introduction to pDOOH video

    • 02. end of session 2 quiz
  • 3

    03. audience targeting

    • 03. welcome to audience targeting

    • 03. audience targeting video (part 1)

    • 03. audience targeting video (part 2)

    • 03. audience targeting video (part 3)

    • 03. end of session 3 quiz
  • 4

    04. measurement and brand impact

    • 04. welcome to audience targeting

    • 04. measurement and brand impact video

    • 04. end of session 4 quiz
  • 5

    05. the future

    • 05. welcome to the future

    • 05. the future video

    • 05. end of session 5 quiz

  • 6

    06. wrap up

    • 06. wrap up

    • 06. welcome to our wrap up
  • 7

    Where to next?

    • end of course survey

    • keep your study journey going!