Course curriculum

1 hour learning (including short quizzes)

  • 1

    Course introduction

    • 1-1. overview

    • 1-2. navigating the course

    • 1-3. tell us why you are taking this course

    • 1-4. course introduction video

    • 1-5. course downloads
  • 2

    Introduction to digital ad fraud

    • 2-1. session 2 - definitions

    • 2-2. digital ad fraud definitions video

    • 2-3. end of session 2 quiz
  • 3

    Ad fraud landscape - Part 1 and Part 2

    • 3-1. ad fraud landscape - part 1

    • 3-2. ad fraud landscape video - part 1

    • 3-3. end of session 3 - part 1 quiz

    • 3-4. ad fraud landscape - part 2

    • 3-5. ad fraud landscape video - part 2

    • 3-6. end of session 3 - part 2 quiz
  • 4

    Artificial intelligence

    • 4-1. artificial intelligence and ad fraud

    • 4-2. artificial intelligence and ad fraud video

    • 4-3. end of session 4 quiz
  • 5

    Connected TV (CTV)

    • 5-1. ad fraud in CTV

    • 5-2. ad fraud in ctv video

    • 5-3. end of session 5 quiz

  • 6

    Mechanisms for prevention

    • 6-1. mechanisms for prevention of ad fraud

    • 6-2. mechanisms for prevention of ad fraud video

    • 6-3. end of session 6 quiz
  • 7

    Analytics to audit

    • 7-1. using analytics to audit

    • 7-2. using analytics to audit video

    • 7-3. end of session 7 quiz
  • 8

    Transparency standards

    • 8-1. iab TechLab transparency standards

    • 8-2. iab TechLab transparency standards video

    • 8-3. end of session 3 quiz
  • 9

    Course wrap up

    • 9-1. Wrap up

    • 9-2. welcome to our wrap up
  • 10

    Where to next?

    • 10-1. end of course survey

    • 10-2. keep your study journey going!