Course curriculum

  • 1

    01. course introduction

    • 01. Welcome to iab's foundations of digital audio

    • 01. tell us why you are taking this course

    • 01. course introduction - video version

    • 01. course introduction - audio version

    • 01. course downloads

  • 2

    02. digital audio advertising

    • 02. introduction to digital audio advertising

    • 02. introduction to digital audio advertising - video version

    • 02. introduction to digital audio advertising - audio version

    • 02. end of session 2 quiz

  • 3

    03. digital audio landscape

    • 03. digital audio landscape

    • 03. digital audio landscape - video version

    • 03. digital audio landscape - audio version

    • 03. end of session 3 quiz

  • 4

    04. digital audio platforms

    • 04. digital audio platforms

    • 04. digital audio platforms - video version

    • 04. digital audio platforms - audio version

    • 04. end of session 4 quiz

  • 5

    05. digital audio media planning

    • 0.5 digital audio media planning

    • 05. digital media planning - video version

    • 05. digital media planning - audio version

    • 05. end of session 5 quiz

  • 6

    06. attractiveness for advertisers

    • 06. attractiveness for advertisers

    • 06. digital audio attractiveness for advertisers - video version

    • 06. digitial audio attractiveness for advertisers - audio version

    • 06. end of session 6 quiz

  • 7

    07. audience targeting

    • 07. audience targeting

    • 07. audience targeting - video version

    • 07. audience targeting - audio version

    • 07. end of session 7 quiz

  • 8

    08. digital audio creative

    • 08. digital audio creative

    • 08. digital audio creative - video version

    • 08. digital audio creative - audio version

    • 08. end of session 8 quiz

  • 9

    09. digital audio measurement (part 1)

    • 09. digital audio measurement (part 1)

    • 09. digital audio measurement (part 1) - video version

    • 09. digital audio measurement (part 1) - audio version

    • 09. end of session 9 (part 1) quiz

  • 10

    09. digital audio measurement (part 2)

    • 09. digital audio measurement (part 2)

    • 09. digital audio measurement (part 2) - video version

    • 09. digital audio measurement (part 2) - audio version

    • 09. end of session 9 (part 2) quiz

  • 11

    10. course wrap up

    • 10. digital audio wrap up

    • 10. digital audio wrap up - video version

    • 10. digital audio wrap up - audio version

    • 10. end of session 10 quiz

  • 12

    Where to next?

    • End of course survey

    • keep your study journey going!