The Australian Digital Advertising Practices Proof of Knowledge

This Proof of Knowledge program is an important industry initiative to ensure that people working have a solid understanding of 5 key industry topics:

  • Digital Value Chain

  • Viewability

  • Ad Fraud and Brand Safety

  • Data Governance

  • Consumer Privacy

To encourage wide adoption and knowledge of the important industry practices this Proof of Knowledge program is being made available free of charge. The Australian Digital Advertising Practices (ADAPs) were initially introduced in 2018 (and updated in 2020) as a starting point for advertisers, agencies, ad tech vendors and digital publishers to resolve how they will operate together.

Course curriculum

  • 1

    Australian Digital Advertising Practices Introduction

    • Australian Digital Advertising Practices Introduction

    • Welcome to the Australian Digital Advertising Practices Proof of Knowledge 2021
  • 2

    Digital Value Chain

    • Digital Value Chain explained

    • Digital Value Chain Reading Materials

    • Digital Value Chain Asssessment

  • 3

    Viewability

    • Viewability

    • Viewability Reading Materials

    • Viewability Assessment
  • 4

    Ad Fraud and Brand Safety

    • Ad Fraud & Brand Safety

    • Ad Fraud and Brand Safety Reading Materials

    • Ad Fraud and Brand Safety Assessment

  • 5

    Data Governance

    • Data Governance

    • Data Governance Reading Materials

    • Data Governance Assessment

  • 6

    Consumer Privacy

    • Consumer Privacy

    • Consumer Privacy Reading Materials

    • Consumer Privacy Assessment
  • 7

    Australian Digital Advertising Practices

    • Australian Digital Advertising Practices 2020